Six years ago, I took one of the smartest decisions. I gave as her birthday’s present a Smartphone (the brand is not important!) to my mother when she was 69 years old. Since that day I can assure you that my mother has improved her quality of life.
With a Smartphone we are responding to 2 of the great challenges of our society. On one hand, managing and providing solutions to the problems of an aging population and an increase in life expectancy. And on the other hand, digitize this segment of citizens who are entering in a complex stage of their lives. Their digital gap is reduced because their use is offering access to a world of opportunities and they cannot feel as a threat.